Brilliant piece on how the Amazon-Perplexity case is basically a proxy war for the future of agentic commerce. The parallels to open banking are spot-on, especially the part about how PSD2 forced banks into APIs while ecommerce platforms still get to lock down access through ToS. I ran into this exact issue building a payment comparison tool a few yrs back, where some merchants would block our automation even though users explicitly wanted it. The real tension here is wheather "user consent" should trump platform control, and that's gonna ripple way beyond just shopping agents into every financial service that touches third-party platforms.
Thank you for your comment, Neural Foundry! As your own experience shows, this isn't exactly a new issue, but the advent of agentic AI is going to turbo-charge it to the C-suite.
Brilliant piece on how the Amazon-Perplexity case is basically a proxy war for the future of agentic commerce. The parallels to open banking are spot-on, especially the part about how PSD2 forced banks into APIs while ecommerce platforms still get to lock down access through ToS. I ran into this exact issue building a payment comparison tool a few yrs back, where some merchants would block our automation even though users explicitly wanted it. The real tension here is wheather "user consent" should trump platform control, and that's gonna ripple way beyond just shopping agents into every financial service that touches third-party platforms.
Thank you for your comment, Neural Foundry! As your own experience shows, this isn't exactly a new issue, but the advent of agentic AI is going to turbo-charge it to the C-suite.